Adrienne N. Hester has more than a decade of know-how in the communications and marketing industry and has a successful history of developing messaging to effectively promote local and national marketing campaigns, through long-standing relationships with media, thought leaders, influencers and the community. She is the sole owner of TwoGirlsConsulting LLC, a minority-owned marketing communications and events consulting business.
In 2009, 2GC began supervision of website development and content for ShulmanSays.com, an online magazine by Michael Shulman, a bon vivant/philanthropist/artist who writes about popular culture, luxury lifestyles, nightlife, travel, consumerism and social mores; 2GC develops and manages the Facebook presence for the Las Vegas-Clark County Library District Foundation organically increasing its reach and page engagement as well as write and distribute press releases in support of The Las Vegas-Clark County Library District Foundation’s reputation, programs, and mission including grant awards, scholarship presentations, new Foundation president, and write interview talking points, updated and managed the Nevada Big Give Razoo profile for the Foundation, to writing the quarterly newsletter; Since February 2011, managing public relations alongside marketing efforts for the Culinary Academy of Las Vegas, the country’s leading nonprofit culinary and hospitality training institute and Culinary Arts Catering, a division of the Academy and an Equal Opportunity Employer/Program through rebranding, increasing public awareness, cross-marketing, identity, growing student enrollment, strengthen relationships with labor/industry partners and employers, and increase revenues to the Westside Bistro and the event center/catering operations, as well as enabling a community partnership with Springs Preserve managing the Springs Cafe and catering events at Springs Preserve along being caterer of record for The Smith Center for the Performing Arts.
Co-chaired the public relations and media outreach for the public debut of the National Urban League Young Professionals (NULYP) Las Vegas Chapter. NULYP is a membership-based organization that caters to professional men and women ages 21 to 40 for the purpose of advocacy and empowerment in the areas of Education & Youth, Economics, Health & Quality of Life, Social Justice and Civic Engagement. The Las Vegas Chapter was unveiled at the House of Blues Foundation Room at Mandalay Bay Hotel & Casino. To make sure the event was a success, I created and disseminated all press materials to include a media advisory that went out to all local news outlets, e-blasts, information to community cultural newspapers, newsletters and blogs, and helped manage the RSVP responses. Attendees at the event exceeded the room capacity of 125 and the night included a PowerPoint presentation that I assisted in editing as well as a membership drive.
She is the former VP of marketing and promotions for the Greater Las Vegas Media Group and editor in chief of its SOREAL magazine. She consulted on the start-up company’s communication and marketing strategies to effectively promote the vision and business direction in the development of a contemporary online and print publication, to establish the brand as a multicultural and multigenerational product. She was responsible for the management of all editorial functions of SOREAL magazine including writing feature articles, editing all stories, writing both editor and publisher letters for each issue, along with SorealMag.com website content organization, editing, and posting of internal and user-generated content; Identified, recruited and managed a team of content providers, writers, videographer and a social media specialist – both an internal team and external freelancers; Developed and managed the editorial calendar to make sure all deadlines were met for the print publication and website, with extra attention focused on branded content and ad sponsored site sections; Introduced and contracted Zinio digital products and services, an online newsstand offering digital magazine subscriptions; Introduced, contracted and brought about the development of demographics through the Nielsen Claritas, a division of The Nielsen Company. She was the director of public relations, Web content editor and fashion editor with Kellogg Media Group for its What’s On products bringing the brand back to the forefront. She Lead the company’s overall communication and marketing strategies across all mediums in the Las Vegas and Atlantic City markets which included writing the company boiler plate, writing and editing the publication(s) media kit; Acted as primary spokesperson for media relations, wrote and distributed all company press releases; Managed outside advertising/PR firms and agencies in the crafting the communication of messages and collateral. Facilitated ‘Lucky Sevens’ an SMS-based promotions campaign involving short code and personalized keywords as a way for businesses to use in advertising as a response and tracking mechanism via video and static images to promote gift cards, increase sales and to use for traffic-building events; Presented Lucky Sevens to nightlife visionary and former N9NE Group Vice President Michael Fuller and successfully secured a yearlong advertising contract.
Previous to, she was a publicist and a brand manager executing marketing and communication strategies with Greenspun Media Group where she launched new publications and participated in the conceptualization, development and execution of special events for the magazine group which involved ideas for invitation design, list development and RSVP management, press releases, interviews and media coverage for A-list celebrity and model rich events for VEGAS Magazine, Las Vegas Magazine (formerly Showbiz), Las Vegas Weekly, VegasGolfer, Vegas Inc. (formerly In Business Las Vegas, Las Vegas Life, Las Vegas Home & Design, and the CineVegas Film Festival; in addition to, securing consistent and successful placement of senior staff, publishers, and editors in international, national, regional and local media outlets including MTV Australia, NPR, and the Fine Living Network. Duties included writing, editing and disseminating press release, media advisories, and newsletter copy for managed publication, in addition to editing the UNLVino: Wine Lovers’ Guide (2002-2004) special publication; Proofread and edited each publication multiple times from cover to cover for every issue before it was approved to be sent to print; Found stories of interest from the publications to pitch to TV and radio, then crafted the interview with a show producer, wrote the talking points and provided media training for the publishers, editors and writers. Her marketing communications career began before completing college as an event manager with Lake Las Vegas and expanded into gaming and hospitality, restaurants, charities and lifestyle management.
A graduate of the University of Nevada, Las Vegas, Hester takes pride in her community and is a proud member of Alpha Kappa Alpha Sorority, Incorporated mentoring young people and helping prepare the next generation of leaders. She moved to Las Vegas one week after turning the tender age of one with her family, thus making her a close second to a native without actually being born in the state.
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